Last year’s inaugural awards event for The World’s Most Admired Wine Brands, held at Prowein, went splendidly in our opinion. So it’s no surprise that this year it will be even bigger and better – guaranteed. As to the survey itself, we really felt the force of Wine Intelligence’s input for 2020.

我们认为，去年在Prowein举行的“全球最受尊敬的葡萄酒品牌”颁奖典礼取得了出色的成绩。因此，毫无疑问，今年会变得更大，更好-可以保证。至于调查本身，我们确实感受到了Wine Intelligence在2020年投入的力量。

we have something in the region of 14 totally new entries, along with a bevy of re-entries. It is good to have fresh blood in the survey, but that is not to say the stalwarts have been in any way rowed out. The likes of Penfolds, Torres and Concha y Toro – all past winners – and Villa Maria.

我们在14个新入选的地区中输入了一些新鲜血液。接受新鲜血液调查是一件好事，但这并不是说坚定者已经以任何方式被淘汰。奔富（Penfolds），桃乐丝（Torres）和甘露（Concha y Toro）都是过去的赢家，还有新玛丽亚（Villa Maria）。

HOW WE DID IT

选择标准

Christian Davis explains how the voting works A year on and our Academy of voters remains comprised of: retail buyers, global travel retail operators, importers, wholesalers, bar managers/ bartenders, masters of wine, wine educators, wine writers and business-to-business journalists specialising in wine.

克里斯蒂安·戴维斯（Christian Davis）解释了投票如何进行，一年后，我们的选民学院仍然由以下人员组成：零售买家、全球旅行零售运营商、进口商、批发商、酒吧经理/调酒师、葡萄酒大师、葡萄酒教育家、葡萄酒作家和企业对企业的专营葡萄酒商业记者。

Our Academy members are given five votes. They can vote for any wine brand they most admire. To assist, we provide a list of well-known global wines, purely as an aide de mémoire. They are invited to give reasons for their choices.

我们的学院成员获得了五票。他们可以投票选出他们最欣赏的任何葡萄酒品牌。为了协助您，我们提供了一系列享誉全球的葡萄酒，纯粹是作为一种助手。邀请他们给出选择的理由。

Voting criteria is as follows:

投票标准如下：

• The wine must be of consistent good quality, based on the price band it occupies;

根据所占据的价格区间，葡萄酒必须具有始终如一的优良品质；

• The wine should reflect its origin, be it a region, country or a certain grape variety;

葡萄酒应该反映出其原产地：无论是地区、国家还是特定的葡萄品种的优良特性；

• It should have been professionally marketed and expertly packaged to appeal to its target consumers.

它应该进行专业的市场营销和专业的包装，以吸引其目标消费者。

The order of the list reflects the opinions and perceptions of our Academy members, who are all drinks/wine industry professionals.

列表的顺序反映了我们学院成员的意见和看法，这些成员都是饮料/葡萄酒行业的专业人士。

For the second year, we have had the assistance of Wine Intelligence, the well-known market research company that, as the name suggests, focuses on the global wine market.

在第二年，我们得到了著名的市场研究公司Wine Intelligence的帮助，顾名思义，该公司专注于全球葡萄酒市场。

2020全球最受推崇50大葡萄酒品牌